American Top Gear To Go “Celebrity Direction”

Posted January 31st, 2008 at 13:40 GMT by Viper007Bond in Top Gear America
From Edmunds.com:
SANTA MONICA, Calif. — We’ve known for quite some time that the hit BBC show Top Gear is coming to America. Producers of the show originally wanted to use the British hosts for the U.S. version, but decided the trans-Atlantic shooting schedule would be too demanding.
In mid-January, NBC announced the U.S. version of Top Gear would air on its network rather than a cable outlet like Speed or ESPN. At the same time, BBC producers were feverishly screening American automotive writers as potential hosts, hoping to give the new show “journalistic credibility.”
NBC has since decided to tweak its original plan. Several on-camera automotive journalist candidates received phone calls this week from the BBC stating the network now wanted to take the new Top Gear in more of a “celebrity direction.”
An existing NBC relationship with known automotive enthusiast Jay Leno, and the fact that his current Tonight Show contract expires in 2009 could make Leno a front-runner. Actor and Porsche collector Jerry Seinfeld also has a lasting NBC relationship as evidenced by his guest stint on NBC’s 30 Rock and heavy rotation of Bee Movie promos that also aired on the network. We wouldn’t “bee” surprised to see him in the running as well.
What this means to you: Expect American Top Gear to air without the old-school car magazine editor in a threadbare tweed jacket. — Carol Moody, Correspondent
This could either be good news (credibility, skill in front of the camera, etc.) or bad news (obvious reasons), but it’s too early to tell. We’ll have to wait and see.
[Once again, thanks to bafranksbro for the tip.]
UPDATE: This may turn out to be entirely a rumor. We’ll have to see.
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